An international hybrid, Tova was born in California and raised in Europe and the Middle East, later returning to Los Angeles to pursuit her musical career.
While working on her indie pop record, Tova discovered a love for writing songs with other artists for their own projects. “It happened by accident,” she explains, “Someone picked up a couple of my songs for a record in the Asian market, and before I knew it was I was getting phone calls for a whole bunch of different projects.”
The trend continued, and after some initial cuts in the Asian and European markets, new opportunities presented themselves. Over the past few years Tova has written extensively for pop and country artists, TV & Film, as well as the JPop market.
“I love it,” she says. “I absolutely love walking in a room, and not knowing what’s going to happen. I love working with artists on their own stuff, because it brings a whole new aspect to making music for me, and I get to do things I wouldn’t normally do for myself.”
Her single Out of the Blue is a “happy nostalgic mess of 60s-influenced pop with hiphop elements,” that will be released in March 2018.
In 2017, Tova started the duo Story & Blue with her longtime collaborator and best friend Tyler Shamy. Their EP Don’t Tell Anyone, out in spring 2018.